Firebirds Name Hennig as Director of Broadcasting & Communications
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Dominic Hennig (@DominicHennig), will enter his 11th season behind the microphone in hockey and fourth in the OHL prior to the 2018-19 season, having been named the Firebirds’ Director of Broadcasting and Communications on May 14, 2015.
Hennig serves as the local radio (103.1 FM WQUS), online video pay-per-view (OHL Live) and international television (Comcast TV in Michigan and Rogers TV & Cogeco TV in Ontario, Canada) play-by-play voice for the Flint Firebirds in their fourth season in the Ontario Hockey League (OHL). Additionally, in his current role, Hennig is also responsible for the team’s game day media notes, in-game live statistics, media relations, NHL scouts’ suite, off-ice officials, player appearances, press releases, public relations, live game video, social media and the club’s website, www.FlintFirebirds.com.
Prior to Flint, Hennig was the radio play-by-play broadcaster for the Ferris State University NCAA Division I hockey program for six years. Hennig was also a full-time salaried employee as the Assistant Director for Broadcast, Communications and Multimedia for the Ferris State University Athletic Department.
During his tenure at Ferris State, Hennig broadcasted two conference regular season titles in both the Central Collegiate Hockey Association (CCHA) and the Western Collegiate Hockey Association (WCHA). Hennig called Ferris State’s run to the NCAA National Championship game in 2012, giving him the opportunity to announce the pinnacle of NCAA Division I college hockey.
Firebirds team president, Costa Papista, states: “We are very excited to have Dominic join our hockey and front office team prior to our inaugural OHL season. He has impressive credentials and a tremendous amount of passion and enthusiasm for our community minded hockey project here in Flint and Genesee County.”
In addition to broadcasting for Ferris State, Hennig can frequently be heard internationally as a correspondent on SiriusXM’s NHL Network and was also the host and founder of “The Breakaway,” a weekly call-in hockey talk radio show throughout West Michigan.
He is also currently the host of the “Inside Sports Medicine” radio show, held Sunday morning’s from 8-9 a.m. throughout the Metro-Detroit Area on 97.1 FM “The Ticket” WXYT, Detroit’s only FM sports radio station.
With nearly 500 career games called in hockey on radio and television, Hennig’s previous broadcast work includes Ferris State University men’s Division I hockey (CCHA & WCHA), Detroit Dragons professional hockey (AAHL) and Santa Fe Roadrunners Tier II junior A hockey (NAHL). Along with hockey, Hennig was the sideline reporter for the football program for two seasons and occasionally broadcasted men’s & women’s basketball and volleyball games throughout his tenure at Ferris State.
Hennig played an integral role in the strategic marketing of Bulldog Hockey and Ferris State Athletics. He was a key member of a team that increased attendance for six consecutive seasons, leading to the expansion of the “Dawg Pound” student section after a 150% surge in season ticket sales in three years. Hennig developed a social media presence for Ferris State that has been consistently presented as a model by the NCAA, who deemed Hennig as an innovator of sports multimedia and video content.
Hennig is a native of Macomb, Mich., and a graduate of Ferris State University. He holds a bachelor’s of science degree in business and public relations along with a minor in sports communications. Currently, Hennig is working towards a master’s of business administration (MBA).
The Ontario Hockey League (OHL) has more than 550, or 80% of its games televised every year through its broadcast partners Comcast 900/Xfinity, Rogers TV, TVCogeco, Eastlink, Shaw TV, Sportsnet and the NHL Network.
Recognized as a leader in television coverage, the OHL is the only hockey league outside the NHL that has its own live television subscription package. OHL fans in Ontario have the opportunity to add the “OHL Action Pak” to their television subscription to watch almost every OHL game on TV, home and away, throughout the season, similar to the NHL Center Ice and MLB Extra Innings TV packages. During the 2016-17 season, 65 of the 68 Flint Firebirds games had live television coverage province-wide throughout Ontario.
In the United States, the NHL Network simulcasts OHL games that are televised live nationally throughout Canada on Sportsnet. Select Flint Firebirds games are televised on a tape-delayed basis throughout Michigan and northern parts of Indiana and Ohio on channel 900 for Comcast Cable subscribers.