Voice of Firebirds Dominic Hennig named Director of Strategic Communications & Brand Advancement of the Central Collegiate Hockey Association (CCHA)

Flint, Mich. – The Central Collegiate Hockey Association (CCHA) has named Dominic Hennig, who has served the past six years as the voice of the Flint Firebirds, the league’s Director of Strategic Communications and Brand Advancement.

With the CCHA, a NCAA Division I men’s ice hockey conference, Hennig will grow and expand the CCHA brand, develop a strategic digital and social plan, handle all communications efforts, and facilitate television partners and media relations.

“We would like to congratulate Dominic on being selected as the Director of Strategic Communications and Brand Advancement for the CCHA,” said Flint Firebirds President Jeremy Torrey.  “Dominic has a passion for the CCHA and these opportunities do not come around very often.  We know he will do a fantastic job for the conference.  On behalf of the Flint Firebirds owner Rolf Nilsen, staff and our fans, we would like to thank Dominic for his service to the organization and our community.  He has been a Firebird since our inception in 2015 and has played an integral role in growing our brand.  We will miss him, but we are excited for him and the next chapter of his career.”

Hennig comes to the CCHA after spending the past six years as the Director of Broadcasting & Communications for the Flint Firebirds in the Ontario Hockey League (OHL). Throughout his career, Hennig has called nearly 600 hockey games on radio or television over the past 12 consecutive years. In his time with Flint, he was responsible for the team’s broadcast contracts, press releases, player appearances, digital media content, and the club’s website, He played a key role in the club’s transition from Plymouth to Flint in 2015, developing a program from the ground up, while conceptualizing the Firebirds’ communications & media relations departments.

“I’m forever grateful to the Flint Firebirds for giving me the opportunity to broadcast hockey at a high level over the past six years,” said Hennig. “I sincerely enjoyed my time here and am thankful for the great relationships and people I was able to meet along the way. I would like to thank the City of Flint and Genesee County for an unforgettable experience. I wish the Firebirds franchise and Flint, Michigan success moving forward.”

Dominic and his fiancé Nicole plan to relocate to Macomb, Mich. in the Metro-Detroit area this summer.

The reconstituted Central Collegiate Hockey Association (CCHA), a NCAA Division I men’s ice hockey conference which will begin play in the 2021-22 season, has eight member institutions including Bemidji State University, Bowling Green State University, Ferris State University, Lake Superior State University, Michigan Technological University, Minnesota State University, Mankato, Northern Michigan University and University of St. Thomas.

About The Flint Firebirds:
The Flint Firebirds are a proud member of the prestigious 20-team Ontario Hockey League. The OHL is one of three leagues that constitute the 60-team Canadian Hockey League (CHL), which is known as the world’s premiere player development league for the NHL. On NHL opening day rosters in October, 70% of NHL players were CHL alums. Since the Firebirds’ inception in Flint, Michigan five seasons ago, the team has produced 19 NHL signed or drafted players. More than 250 scouts representing all 31 NHL clubs attended a Firebirds game in Flint throughout the 2019-20 season. The Firebirds average nearly 3,000 fans per game at the newly renovated Dort Financial Center, reaching over 100,000 fans each OHL season.


For more information, contact:

Dominic Hennig
Director of Broadcasting & Communications
Flint Firebirds Hockey Club
(586) 925-6095

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